LBM Journal: Trim Buyers Crave Authenticity, Simplicity, and DurabilityApril 7th, 2020
Much like other areas of the home exterior, consumers and contractors are looking for trim products that deliver authentic looks to boost curb appeal while ensuring low maintenance and durability, according to LBM Journal’s recent In Depth trim feature. “Homeowners are craving authenticity, and they also want their homes to be unique,” Boral Building Products’ Brand Manager Ben Drury told the magazine.
Here’s an overview of trends and observations from LBM Journal’s annual report:
styles: Ornamentation is out, clean lines are in, driven in part by the
continued love of Craftsman and Modern Farmhouse styles.
• Dark colors: Homeowners remain drawn to dark colors, particularly dark blues and grays. Often, these hues are in contrast to white siding or the other way around. TruExterior answers this call, with the ability to be painted any color.
Durability is central:
“Poor quality of wood, increasing material costs, lack of skilled labor, extreme
weather events, and growth of consumer knowledge … are all having an impact on the
direction of product development,” LBM Journal reports. “But perhaps the
greatest driving factor is product durability.”
• Labor shortages playing a role: Strains on labor are driving contractor demand for cellular PVC products, like Kleer Lumber, because they’re easy to install while still delivering the look homeowners desire.
Education is key: For
dealer salespeople, it’s crucial to have a deep understanding of products in
order to be a resource to customers and to help them solve exterior challenges.
“Know more about your products than your customers do—and even about the
products you don’t sell,” Drury advised. Good displays also are important, including
vignettes showing how products and materials go together across the façade,
particularly as demand for multiple textures remains strong.
To read more trends and insights into today’s trim market, view the LBM Journal article in its entirety here.
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